Connect with us

Conservation Africa News Magazine | African Wildlife & Conservation News

Conservation Africa News Magazine | African Wildlife & Conservation News

Wildlife Conservation Awareness – How to bring conservation messaging into wildlife-based tourism


Conservation Awareness

Wildlife Conservation Awareness – How to bring conservation messaging into wildlife-based tourism

Tourists watching lemurs in Madagascar. In Madagascar, tourism already generates a net conservation gain for at least 13 lemur species. Credit: Joan De La Malla The study states that failing to encourage tourists to do more on behalf of wildlife represents a missed opportunity for conservation. “We argue that the combination of emotional engagement and…

Wildlife Conservation Awareness – How to bring conservation messaging into wildlife-based tourism

Wildlife Conservation Awareness

Wildlife Conservation Awareness - How to bring conservation messaging into wildlife-based tourism
Tourists watching lemurs in Madagascar. In Madagascar, tourism already generates a net conservation gain for at least 13 lemur species. Credit: Joan De La Malla

The study states that failing to encourage tourists to do more on behalf of wildlife represents a missed opportunity for conservation. “We argue that the combination of emotional engagement and knowledge-driven action provided by wildlife-based tours will pave the way for a new area of conservation-oriented tourism” says Dr. Alvaro Fernández-Llamazares, the lead-author of the study from the University of Helsinki.

“Some years ago I took a whale-watching tour in Iceland, and it surprised me to see that while the guide provided very detailed information about the ecology, life cycle and foraging habits of whales, she did not mention any single time the huge conservation threats that these animals are facing. My colleagues had noticed similar patterns in other corners of the world. Concerned about this, we decided to thoroughly review the academic literature on wildlife-based tourism and examine to which extent was conservation messaging lacking in wildlife-based tours,” explains Dr. Fernández-Llamazares.

The authors carried out a comprehensive review of the academic literature on wildlife-based tourism, finding out that indeed conservation messaging is virtually absent from many mainstream wildlife-based tourism operations. Operators often fail to give information on wildlife conservation and opportunities for tourists to engage in conservation action.

“There is increasing research evidence that wildlife-based tourism could help to transform the environmental knowledge, attitudes and behaviors of tourists through first-hand encounters with wildlife, complemented by effective conservation messaging,” says Dr. Fernández-Llamazares. “However, such conservation messaging is not always a priority for many wildlife-based tourism operators, who often fail to provide a well-designed environmental interpretation”.

Tools to engage tourists in wild-life conservation

The study documents new avenues that are broadening the potential of wildlife-based tourism, using alternative forms of communicating conservation-related messages. For example, empirical research shows that combining the emotional response of viewing wildlife with the educational benefits of a tailored interpretative program provides tourism operators with numerous opportunities to cultivate the conservation potential of a tourism experience.

The Most Powerful Sale & Affiliate Platform Available!

There's no credit card required! No fees ever.

Create Your Free Account Now!

“I have experienced it myself: when you have the opportunity to see wildlife in situ, it creates a deep emotional connection between you and wildlife. However, as tourists we do not always have the tools to act beyond that experience, to transform the emotional bonds towards environmental stewardship,” says Aina Brias-Guinart, co-author of the study from the University of Helsinki. “For this reason, in this study, we thought of a set of principles that wildlife-based tourism operators could use to maximize the conservation potential of the tourist experience”.

The study introduces a toolbox of ideas for improving the conservation messaging of wildlife-based tourism operations, based on five principles: promote positive messaging, provide actionable information, engage tourists in research and practice, link experience with consumption choices and foster long-term interactions. These ideas focus on amplifying the emotional engagement among tourists participating in wildlife-based tours, and on empowering them to take purposeful conservation action.



More information:
Álvaro Fernández‐Llamazares et al, Principles for including conservation messaging in wildlife‐based tourism, People and Nature (2020). DOI: 10.1002/pan3.10114

Citation:
How to bring conservation messaging into wildlife-based tourism (2020, July 1)
retrieved 7 July 2020
from https://phys.org/news/2020-07-messaging-wildlife-based-tourism.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

 

Subscribe to the newsletter news

We hate SPAM and promise to keep your email address safe

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Stories

Wildlife Photography
Himalayan Goral - Spending an entire afternoon with Brown Gorals
Snowy Owl Rockstar - Most Unmistakable Owls

Conservation Awareness

Snowy Owl Rockstar – Most Unmistakable Owls

By October 14, 2020
Wildlife Conservation Awareness – First Clone of Endangered Przewalski’s Horse Born in Conservation Effort to Save the Species
Importance of wildlife conservation – The intellectual vacuity of New Scientist’s evolution issue: 4. The supposed importance of genetic drift in evolution
Importance of wildlife conservation – How do giraffes and elephants alter the African Savanna landscape?
Benefits of wildlife conservation – Houston Botanic Garden Officially Opens, Showcasing Bayou City’s Biodiversity in New Living Museum for Plants
Importance of wildlife conservation in points – Superfrogs in the city: 150 year impact of urbanization and agriculture on the European Common Frog
Benefits of wildlife conservation – U.S. News & World Report Announces the 2021 Best Colleges Rankings
Benefits of wildlife conservation – New method adds and subtracts for sustainability’s true measure
Benefits of wildlife conservation – Wyndham Destinations Presenting Today at the J.P. Morgan Management Access Forum; Provides Operational Updates
Importance of wildlife conservation – Old males vital to elephant societies
Importance of wildlife conservation – Bindi Irwin shares pregnancy update, says baby is the size of a hummingbird
Wildlife Conservation Awareness – Scientists clone endangered horse from genetic material frozen 40 years ago

Tags

Wildlife Photography
Himalayan Goral - Spending an entire afternoon with Brown Gorals
Snowy Owl Rockstar - Most Unmistakable Owls

Conservation Awareness

Snowy Owl Rockstar – Most Unmistakable Owls

By October 14, 2020
Endangered Species - Common species mirror rare animals response to global change
Wildlife Conservation Jobs – Coronavirus: 300 self-isolating after outbreak linked to charity football match
Wildlife Conservation Jobs – Founder of ‘pro-Brexit’ think tank ‘buys EU passport via Malta’
Wildlife Conservation Jobs – Tony Abbott: Former Australian PM made senior UK trade adviser despite outcry
Wildlife Conservation Awareness – First Clone of Endangered Przewalski’s Horse Born in Conservation Effort to Save the Species
Endangered Animals – Congrats, humans: We’ve saved up to 48 species from extinction
Endangered Animals – Wildlife trade threats: The importance of genetic data in saving an endangered species
Importance of wildlife conservation – The intellectual vacuity of New Scientist’s evolution issue: 4. The supposed importance of genetic drift in evolution
Importance of wildlife conservation – How do giraffes and elephants alter the African Savanna landscape?
Wildlife Biologist – Rescue of stranded whales in Australia enters final days – Reuters
Conservation International Jobs – A bit rich: Business groups want urgent climate action after resisting it for 30 years
Conservation International Jobs – Henry Cavill Goes Running in a Lion Hat for the Durrell Challenge
To Top